Dollar Tree
Coconut Water
One product family. Every Dollar Tree store. A complete coconut water lineup built to hit the $1.25 base price and the Dollar Tree Plus multi-price set across all 8,500+ U.S. locations.
Dollar Tree: 8,500+ stores. 48 states. The largest single-price retail footprint in America.
Dollar Tree (NYSE: DLTR) is the value destination for over 180 million households a year. Stores average 8,000–10,000 sq ft, and every location has a dedicated beverage cooler and a high-velocity front-of-store impulse zone. A Coco Love–built private label slots into both — at the $1.25 base shelf and at the $3 / $5 Dollar Tree Plus tier — with no coconut water competitor in the price set.
Store counts are directional estimates based on Dollar Tree corporate disclosures. A Texas + Florida pilot covers ~20% of the chain and ladders cleanly into national rollout with existing Dollar Tree DC logistics.
Built for the cooler door — and the value aisle.
Every Dollar Tree dedicates a full bay to single-serve beverages and an impulse end-cap to better-for-you drinks. Coconut water is the fastest-growing functional category in that set, and there is currently no Dollar Tree–branded option. We fill that gap with a $1.25 hero SKU and premium Dollar Tree Plus tiers — built for the customer who came in for hydration anyway.
One packaging system. Every format.
Every package carries the same approved visual language: Dollar Tree green for Original, sunshine yellow for With Pulp, consistent palm-tree iconography, and a friendly cartoon coconut mascot sipping fresh from the husk. The system scales cleanly from the 8 oz mini-can to the 1-liter multi-price bottle without losing shelf recognition.
- ✓100% natural coconut water — never from concentrate, no added sugar
- ✓Recyclable aluminum — fits Dollar Tree's value + sustainability story
- ✓Ambient stable — works in the cooler AND on the impulse end-cap
- ✓Exclusive Dollar Tree mascot artwork on every facing
Pure coconut water, clean and crisp. The everyday hydration hero at $1.25.
Real coconut pulp suspended in every can — a premium-feel upgrade at the value price.
Every size, every price point.
Anchored at $1.25 for the impulse can and laddered into Dollar Tree Plus for family and group sizes.
Coconut water is the fastest-growing functional beverage.
Functional hydration
Shoppers are trading sugary sodas for naturally-occurring electrolytes — exactly what Dollar Tree's value beverage shelf is missing today.
Untapped at the dollar tier
No national coconut water brand has cracked the $1.25 price point. A Dollar Tree exclusive owns that whitespace from day one.
Multiple consumption occasions
Mini-cans for kids, slim cans for impulse, family bottles for at-home — one brand system covers every basket trip.
Dollar Tree Plus halo
Premium 16 oz and 1-liter SKUs anchor the multi-price strategy with a category that signals quality, not compromise.
Market figures are directional category estimates based on published industry research and are presented for opportunity sizing only.
From handshake to shelf in 120 days.
- 1Days 0–30Approval & Artwork
Final mascot lockup, label legal review, Dollar Tree brand sign-off.
- 2Days 30–60Production Run
Co-pack scheduled, aluminum + label inventory secured, first article QC.
- 3Days 60–90Regional Pilot
500 stores across TX + FL, planogram + end-cap placement, sampling weekends.
- 4Days 90–120Scale to All 8,500+
Read pilot, expand chain-wide through Dollar Tree's existing DC network.
Private label backed by an eight-figure coconut water platform.
The company behind this program is not a concept-stage co-packer. It is the team operating and scaling an eight-figure coconut water brand, with hands-on experience taking beverage products from formulation and packaging through production, national accounts, retail activation, and repeat purchase.
That operating infrastructure can be put to work for Dollar Tree: category expertise, established manufacturing relationships, quality control, supply-chain coordination, packaging development, and the commercial discipline required to build a durable private label at 8,500+ store scale.
Explore the Private Label Opportunity →Let's get Tree Coco on every Dollar Tree shelf.
Kimberly Reyes-Lee — National Accounts, Coco Love Water
cocokim@cocolovewater.com · 702-205-9164
Schedule the Buyer Meeting →